In order to show that Brazilian culture has more to offer than just bossa nova or samba, and with the purpose to expand the meaning of culture itself, CAIXA, the most popular bank in Brazil and one of the biggest sponsors of the national culture presents the “Emotions Factory”. The film, made with a few different animation techniques, shows some of the most important characters of Brazil’s folkore, behind the curtains, in a magical place where they produce the essential emotion to generate all the music, dance, crafts and general arts of Brazil. At the end, “Emotions Factory” kindly makes the invitation: “Let the culture thrill you”.
My job was to take this campaign to the web and create a new face on existing "Caixa Cultural" platforms. So we created a web-site with the campaign visual to put together all cultural content. Main video, making off, download, spectacles, shows, art galleries and a link to download the "Caixa Cultural" app, were the main items of the site. Check out the browser version:
And the exclusive version for mobile phones and tablets:
All this supported by facebook and twitter posts that redirects to our site.
